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Behavioral psychology
Public commitment pledge
The Fundamental Attribution Error
The Normalisation of Deviance
Self-serving bias
Attribution bias
Groupthink
Extrinsic motivation
Because
T-shirts make a team
The Bystander Effect
The paradox of choice
Forcing function
Survivorship bias
The Boaty McBoatface effect
The Abilene paradox
Imposter syndrome
The power of streaks
What drives us: autonomy, mastery, purpose
The spotlight effect
The Effect Effect
The misattribution of arousal
9-Enders (nine-enders)
Buyer’s remorse
The singularity effect
Psychic numbing
The peak-end rule
Goldilocks tasks
The IKEA effect
The frequency illusion: we notice what’s top of mind
Cognitive bias, heuristic, logical fallacy: hidden features of the mind
Give gifts others can give
Don’t make important decisions on an empty stomach
Prospect theory
Prices written smaller seem more affordable
The decoy price
The Lake Wobegon Effect
Mental accounting
The Firehouse Effect
Survivorship bias
The Betty Crocker Effect
Sneaky cognitive biases: hindsight bias, loss aversion, recency bias
Anchoring
Hyperbolic discounting
Present bias
The Generalised Peter Principle
Maslow’s Hierarchy of needs