I like this one because it basically shows that most of us can just relax a bit and not stress about what other people think — because they’re probably not thinking about us, they’re probably thinking about themselves.

I probably only remember it because of the effect effect.

The spotlight effect

Shares information passively, with the neat effect that having a good one in an office can go a long way to getting people on the same page without explicitly calling meetings or sending out updates to do so. Handy to also have a good space in front of it for talking, discussing and generally collaborating. A common term in agile development, originally I believe from Alistair Cockburn of Thoughtworks. To quote from his article, of many possible:

- Is large and easily visible to the casual, interested observer
- Is understood at a glance
- Changes periodically, so that it is worth visiting
- Is easily kept up to date”

The third teacher

It’s named Streisand after Barbara Streisand tried to have an aerial photo of her house removed from a set of California coastline photos intended to document coastal erosion. Views of the photo apparently went from 6 to 420,000.

The Effect Effect