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The open-air kitchen
The Automation Paradox
Point Nemo
Iceberg orientation
Pillars of hope
Parallax
Word spectrum
Detecting prostate cancer: old way, new way
The Village Venus Effect
Hara Hachi Bu
Equality and equity
Public commitment pledge
Muddy puddles, leaky ceilings
Rose, Thorn, Bud
Me or I
Winking in the dark
Rivers and buckets
Painkillers and vitamins
There is no "away"
The Upward Spiral
Impossible staircase
The Fundamental Attribution Error
RAS Syndrome
The Wheel of Death
Chickens and pigs
Bellini — blini
The Normalisation of Deviance
Amphitheatre and theatre
The XY Problem
Box breathing
Jólabókaflóð
The Barnum effect
Birthday creep
Phone zombie
Overnight success
The Pyramid Principle
Greeble
Whose job is it?
Affordance
VUCA
Blending buildings
Anchors and tugboats
Three Types of "No"
Hotel Drying Technique
Self-serving bias
The Overton Window
Design by committee
The Droste effect
Chihuahua syndrome
Dark patterns
The isolation effect
Point positive
Orbit
Mangroves
Two types of checklists: Read-Do, Do-Confirm
Complaining at the weather
Siphon
Cake wreck
The ring-segment illusion
Fortnightly
The Feynman Learning Technique
Anadiplosis
The frog boil metaphor
Feedback fear
The tomato test
Collective effervescence
Temptation bundling
Hotel HQ
Pyrrhic victory
Red volcano, grey volcano
Braille
Ask the question at talks
Apricity
Without data you're just another person with an opinion
Attribution bias
Advise vs advice and other s and c's
Fahrenheit and Celsius
Redshift
Optimism bias
Ghost grid
Phonetic alphabet
Front of house, back of house
Plan ahead
Phubbing
Parts of a circle
Sharpen the saw
The metrics onion
Bus factor
Ma
Heating people, heating spaces
A common orb spider web
In theory, practice is the same as theory, but not in practice
Groupthink
Halfalogue
Pleonasm
It's easier to give privacy than to find it
Clear is kind
Veblen goods
Maslow's hierarchy of needs
Fungible - non-fungible
The first draft is always perfect
Ponderosa pine fire protections
Kintsugi
Flash-to-bang method
Heat islands
Happy talk must die
Black swan events
Only dead fish go with the flow
The cost of fixing bugs
Stand sit lie
Extrinsic motivation
Hybrid meetings
Because
The tyranny of small decisions
Banner cloud
Sneaky averages
Chaos monkey
Challenge questions
Reasons stop mattering
One-size-fits-men
Chesterton's fence
Correlation is not causation
Short words are best
For want of a nail
Möbius strip
Don't fill the silence
Short speeches
Physics Envy
Features are like pets
Don't ask the barber if you need a haircut
Sankey diagram
The Rhyme As Reason Effect
Reef knot and clove hitch
Kitty Hawk moment
Micro-editing redundant words
The cave you fear to enter
Leading and lagging metrics
Joy and vulnerability
Hump-back stations
Time hierarchy
Flotsam and jetsam
The rule of 7
Sonic boom
Primary metaphor
Settlement patterns
Be open to be changed
Brilliance bias
Front stage, back stage
Russell's Teapot
Content drift
Altruism and ambition
Bloom's Taxonomy
BODMAS
Prints and performances
The Gini coefficient
Ablaut reduplication
The front page test
Yak shaving
Context is king
Push authority to information
Sampling bias
By monkeys
T-shirts make a team
Passing on an inside bend
Umbrellas and funnels
The curb-cut effect
When drinking tea, just drink tea
Languishing
Confirmation bias
Herd immunity
The dilution effect
Replicate then innovate
Looking under the lamppost
The blind and the elephant
Labyrinths and mazes
Biceps, triceps, quadriceps
The Learning Pit
Climate anxiety
Fact tennis
Wabi sabi
The bandwagon effect
The Bystander Effect
Data Information Knowledge Wisdom
Wishcycling
Binary
Microadventure
Starting a company
Days of the week
The spectrum policy
The paradox of choice
Forcing function
You get what you measure
Flow
Hitched to everything else in the universe
Halloween
Idling
The haversine formula
The goal-gradient effect
The Swiss Cheese Model
The 4 horsemen of relationship apocalypse
If this isn’t nice, I don’t know what is
States of matter
Solvitur ambulando
Nurse log
Manager time, maker time
Forcing function — design
The BS asymmetry principle
RACI
Schadenfreude
Survivorship bias
Finishing lines
Hope
Sexy value
Solstice
Analytics maturity
Net Promoter Score
Submarine shower
Find your why not
The Keeling curve
LEGO faces
The law of unintended consequences
Listen with passion
3,500 Lifetime reads
The liar paradox
The Bullwhip Effect
Solar system planets — distances to scale
Equinox
Flatten the curve of an outbreak
Chindogu
How to wash your hands
Types of phishing
The dangers of just this once
Thunderclap or rumble
Commitment device
The travelling salesman problem
The transparency paradox
The Boaty McBoatface effect
The data prison
The Peter Principle
Thesis, antithesis, synthesis
The two generals problem
The cost of being late
Law of diminishing returns
Autumn leaves and the compounds that cause their colours
Stock, Broth, Jus
Who cut down the last tree?
The Doppler Effect
Apophenia
Ordering adjectives
5 Ways to Wellbeing
Continuous partial attention
The tragedy of the commons
Bactrian or dromedary camel? Never be confused again
The Shirky Principle
Does this spark joy?
Capitonym
Strand line
Weather and climate: an analogy
The overview effect
Deseed a pomegranate
Proxemics
Campbell’s law
Human risk
The cobra effect
1.5 billion heartbeats in a lifetime
The continental axis hypothesis
Stop chopping board slip
The accountability ladder
Fading affect bias
The finger-dip test to not overwater houseplants
The trust battery: A handy metaphor to think about trust
The 3-day effect
The 9 times table on your fingers
The story spine
The Egg Float Test
Fruit vs vegetable
The business flywheel
Proportionality bias
Tsundoku
The Abilene paradox
Choose the fast line
The coastline paradox
Imposter syndrome
Plogging
The trust equation
Tax freedom day
A world of 4 income levels
The 3 tallest mountains
The Hungry Gap
Anamorphosis
The Destiny Instinct
Compose a cheeseboard
The classic twit-twoo is actually a duet
The power of streaks
Jevon’s Paradox
Marchetti’s constant
The availability heuristic (and bias)
The Pomodoro Technique ®
The Mercator projection
The Diderot Effect
Implementation intentions
The doorstep mile
The fun scale
Accuracy and precision
Dunbar’s number: 150
Fix wobbly tables by rotating
The Square-Cube law
Pour, don’t dip when sharing snacks.
A little bit of slope makes up for a lot of y-intercept.
The Implicit Association Test
Forest bathing
What drives us: autonomy, mastery, purpose
Second cousins once removed.
Acronyms and initialisms
2 factor authentication
The Rashomon effect
How owls’ necks turn so far round
Conway’s Law
The kitchen working triangle
The spotlight effect
The Effect Effect
The third teacher
Homonyms, homographs, homophones, heteronyms…
How a lip stops drips.
The misattribution of arousal
Recession vs depression
The ‘Virtuous Cycles’ of Amazon and Uber
OODA Loop
What is a blue moon?
Rival and non-rival goods
Crossmodal perception
The Lucretius problem
Seasons
Lake-effect snow
Gaslighting
The Oxford comma
How to grow your own fresh air
Tame unruly crisp packets
The Streisand Effect
Zip backpacks to the side
9-Enders (nine-enders)
Metcalfe’s Law
The Windscreen Phenomenon
Origins of Boxing Day
Kaffikok
Rubberducking
Know your flying fabrics
Catch drilling dust with a Post it
Inverted pyramid writing
Buyer’s remorse
Goodhart’s Law: when a measure becomes a target, it ceases to be a good measure.
Kayak vs Canoe
Double-landlocked countries
The singularity effect
Isochrones
The golden circle
Emotional hot potato
Atmospheric perspective
Psychic numbing
Party bottle sizes
Mean world syndrome
The 10 Essentials
How to remember if you did something
Johari window — a window of feedback and sharing
Santo libre, cuba libre
The Gartner Hype cycle
Wrap up your keys for running
Nominative determinism
The peak-end rule
The beard cycle
Strahler stream order: Streams, rivers, the Amazon and how to organise them.
60-30-10 Colour rule
The real shape of a crossing
The customer value chain
The browse line
The basic colour wheel
Draw smooth lines
Antipodes
Moon pool
Bugs and releases
Sea jelly, sea star
Orthographic projection
A release strategy for happier customers, sooner
The Goldilocks Zone
Goldilocks tasks
Muphry’s Law
Ghost fishing
Stages of grief
How to speak plainly, by Pooh Bear
The prisoner’s dilemma
Sneezes and coughs
Idempotence
Stand diagonally on transport
The nocebo effect
The placebo effect
Earth is a big magnet.
MOSCOW Prioritisation.
The piston
Typical gastropod anatomy
The half-life of caffeine
Mapping emotions
The golden ratio
Freeze lemons and limes
Set your table in time-honoured positions.
Fix out of synch toilet paper.
Know your Greek alphabet
The S-curve.
Do horses legs leave the ground at a gallop?
2.5D
The Union Jack
Great Britain, the United Kingdom and the British Isles: what’s the difference?
The potato radius
Information radiator
Direct and representative democracy
Make a cork pourer.
Align windows level at the top.
Let your data speak for itself.
The virtuous cycle of exercise and sleep
Swimrun
Compliments are gifts
Rewrite to avoid click here
Phoenix trees
The fresh start effect
Stalactites, Stalagmites
The IKEA effect
Volunteer your own booking fee
The frequency illusion: we notice what’s top of mind
Dirty thunderstorm
The ice mile
Cognitive bias, heuristic, logical fallacy: hidden features of the mind
The Monty Hall problem
An americano and a long black: the difference
Know your dashes: the hyphen, en dash and em dash
Bloody marys
Contranym
Pace layers
Give gifts others can give
Proprioception
I bet this’ll get a lot of likes
Don’t cut the nose off brie
Asymmetry of returns
Venomous, poisonous - what’s the difference
Bortle Scale
Approaches to asset valuation: Castles in the air and firm foundations
Choose passwords that make you happy
Animals that regenerate
Homo sapiens. Our place in the order of things
Bycatch
Ape index
The Big Ideal ™
Benefits to you from getting started
How do barnacles move anyway?
Microlife: The unit of life
Micromort: The unit of death
The different faces of downhill
Don’t make important decisions on an empty stomach
Camel identification: 1 hump dromedary, 2 humps bactrian
The Rosetta Stone
Phases of the moon
Front load names to cue attention
Koomey’s Law
Moore’s Law
Crazy English: ghoti
Fitts’ Law
How to tell a centipede from a millipede
Everything is aiming
Cream tea: Cornwall vs Devon
The Fifth Fuel: energy efficiency
Back sleepers, side sleepers
Quotiquette: The etiquette of quoting
Counter-shading
Asteroids, meteors and meteorites
Rebalancing your portfolio
Tectonic plate interaction boundaries
Sales aren’t always the bargain they seem
Prospect theory
Use the Southern Cross to find South
Find the North star
Pole star
POSH: Port Out Starboard Home (apocryphal)
Scoville scale: chile heat via capsaicin content
Heteronym: spell it the same, say it differently
Sleepy foods
Vultures have bald heads to…
UK vs US date writing
The importance/urgency matrix
Prices written smaller seem more affordable
The decoy price
What’s the difference between mandarins, clementines, satsumas and tangerines?
Origins of mandarins
Thoughtless acts
Compose with the rule of thirds
Dracula sneeze
Approach buffets from both sides
Stages of competence framework
Match your energy with the audience
Spoonerisms
The Lake Wobegon Effect
What’s the difference between a dolphin and a porpoise
Cognitive overhead
Bull market, bear market
A mistake
What’s the difference between a crocodile and an alligator
Know your poles
What’s the difference between a tortoise and a turtle
Fartlek
Treat your ideas with respect
In tandem
Figure and ground
Mental accounting
Desire path
Identify a Douglas fir
If you live ‘til you’re 90 you will have slept for 32 years
Easily draw expressions
Watch out for barnacles
Sharing your work
The Plimsoll line
How to make Irish coffee
Thunder clouds
Measures of central tendency: mean, median, mode
Darwin’s 5 principles of Natural Selection
Surfing breaks: Beach, reef and point
Learn kind words first in new countries
Try a mindmap travel journal
Cafe consumption rates
De-seed pomegranates in a bowl of water
Cuts of beef
The Firehouse Effect
Euphemisms for losing money
Progressive enhancement
Use of the car horn
Less and Fewer
Always accept a mint when offered
Mobile is snorkelling. Desktop is diving
Sink a strawpedo
Best travel choices in London
Cooking at altitude
The one-hoss shay
Use serrated knives for foods with a hard outside and soft inside
Smart little people
Only quote quotes
Core components of risk
Travel and new foods
Think cradle to cradle
Think through the whole object
How to load a dishwasher well
Hedgehog a mango
Get more participation
Yesterday’s weather
Classical columns: doric, ionic, and corinthian
Mapping
Survivorship bias
Draw what you see, not what you think
London running kit
Open bananas like a monkey
Three-point perspective
Two-point perspective
One-point perspective
The Stroop test
Circular breathing
Debt’s vicious cycle
Rule 1 of indoor games: Play until something gets broken
Watch for the lie factor
Six thinking hats
The Betty Crocker Effect
Sneaky casinos
Improve your front crawl
Understanding the Chasm
Cut out some fluff
Sneaky cognitive biases: hindsight bias, loss aversion, recency bias
Design for a Glance, a Look and a Read
Chindogu: unuseless inventions
Anchoring
How long to nap
Common distributions: normal, skewed, pareto
Metaphors for ideas
Understanding gifs, bitmaps and jpegs
Wealth inequality in America
Maximise data-ink
Start three mindmaps at conferences and workshops
Understanding reliability and validity
Remember your dreams
Curly hair is oval
Rain shadow
Delete tracks you don’t like
Narrative bias
Never say “I told you so.”
Why camp 50 yards from water
Lenticular clouds
Framing
The content is the interface
Tie a sheet bend
Hyperbolic discounting
Present bias
Shapes of Valleys
The folk economics of ins and outs
9 Windows
Powers of 10
The sun rises Early in the East
Zone of Possible Agreement
The law of diminishing brownies
Bad internet is worse than no internet
Remember days in a month
The Generalised Peter Principle
Draw a basic bike
Addiction: an alternative definition
Hit a perfect high 5
Life is 3D. Give edges thickness
The cost of doing nothing
The moon illusion
Common button states
Fold away keyboard feet
Things get more complex before they get simple
Anti-aliasing
Beaches: amazing for play
Roll limes before squeezing and you’ll get more juice
Spend time on activities with long-term value first
Core insect anatomy
Ghost cooking
Film credits: the best source of baby name inspiration
If its not good enough for bugs, it’s not good enough for you
Common wood joints
The offside rule
3 ways to listen better
Gelato, sorbet and ice-cream
Use a compass with a map
Useful mixtures and their proportions
Know your clouds
Putting it all together: Exposure
Understanding ISO
Understanding shutter speed
Understanding aperture
The expanding circle of attention
Often missed phobias
The improv attitude
The magic of soap
Cheap disposable objects
Make a wine glass sing
Rules of cute
Laws of expansion
Fast and slow thinking
Lateral thinking: 4. Lateral thinking changes perspective just to be provocative
Lateral thinking: 3. You don’t have to be right at every step
Lateral thinking: 2. Labels are not collectors but signposts. They are not fixed
Lateral thinking: 1. Lateral thinking is about increasing the breadth of options
Set an anchor
Express - Test - Cycle
Use crushed garlic and ginger in most of your cooking
T-shaped people need breadth and depth
There are 2.2 trillion combinations of an 8 character password
Our atmosphere is as thick for the Earth a the skin on an apple
Match challenge with skills for flow at work
When facilitating, if you’re talking too much, or working too hard, you’re probably doing something wrong
Dark and light are the keys to one-way mirrors
6 simple sketch people
Stationary and Stationery
The position of a rainbow is predictable
Make your idea sticky
Ask for what you need
Our bodies can absorb 1 cup of water in 15 mins
Take the stairs
Make art like Duchamp
Make art like Warhol
Make art like John Cage
Make art like Mondrian
Glacial erratic
Clap the first talk at events
Rules of thumb for cooking steak
Pollution is highly localized: take the back streets
Unlike most plants, grass grows from the base
Don’t fix the blame, fix the problem
Trim beans in one cut through the packet
Enrich your design process
Open a coconut
The big data equation
Our senses are built to take in information at human pace
Give air a pathway to avoid glugging
Patnaik’s Hierarchy of Needs
Maslow’s Hierarchy of needs
Rules of thumb for remaining daylight
Repair injured joints
Eat food. Not too much. Mostly plants
Why ice doesn’t sink
The making of the Med
Perform good social research
3 Miscellaneous cooking tips
Be real on the internets
Why do birds migrate sooooo far?
Ask a question early at conferences
Share by Default
Win at Monopoly
3 techniques to deter riff-raff
Topple-fit a sheet
Hard things to do with your other hand
Sketchplanation statistics
Some optical illusions
Clear the fog with a redeye
When visual recording
Lessons from Lewis
Portemanteau food
Save some landfill with reusable nappies/diapers
Consider starting at the next letter (when scanning address books)
The most beautiful equation
The four pillars of too much
Zone of proximal development
Store whiteboard pens with the nib down
The law of lockers
Plug computing
The number of ideas produced in an ideation session is proportional to the size of the stack of paper in front of you
Designing for adoption
Release Boris Bikes with ease by pulling up on the saddle
Supermoon
Air-write before inking
Beware of local optimisation
Urge to underline? Use bold or italic instead
If we plumbed in printers
Non-stacking Tupperware should be destroyed
The wedding bar goes up the more weddings you attend
The magnificent seven
Wrap cheese in paper towel to reduce mould
London dog size is roughly proportional to the distance from central London
Be nice to tourists
5 user tests finds 85% problems
When combining cereals, layer milk-resistant cereals at the bottom
One mug to rule them all
Second rule of improv: Be spontaneous
Accept offers
Peel a Post-it so it doesn’t fall down
The Long Nose of Innovation
Shop healthy
Take photos of maps, to travel light and have backup before a hike
Set up for pool
The knowledge funnel
Want to compose? Just sit down without any music
Stand, don’t sit, in bars, if you’re there with a big group
The Third Place
Palindromes and Semordnilap
Omit unnecessary words
Use styling instead of colons
More is different
ISAs are like buckets
The middle floors are the best
Fold shirts for better travel
Spend better
Urinal etiquette
Be a type geek
Drink porn fizz
Trust your picture
How to be a spoil sport
Alternate ibuprofen and paracetamol
Make a portemanteau
PhD metaphors: a journey, product and quilt
Marshal frozen peas and such
Give good feedback
Create a sketchplanation
Anatomy of a wave
On microwaves
Remove text formatting
Draw iconic objects
Cook rice like a pro
Two socks helps prevent blisters
Adjust a photo’s levels to maximise your data
Run further by running far away
Incredibly, we only ever see one side of the moon
Iron less
What gets measured gets better
Enough molehills make a mountain
Draw a grey nurse shark
Buy half-price stilton after Christmas
Rotate your elbow, not your hand
On bright days, use a polarizer
Change your main vowels into u’s and talk more Irish
Tiredness can kill. Take a break
Hofstadter’s Law
Get to know your tech
the Angle of Incidence equals the Angle of Reflection
A flat surface has unused potential
Arrange kitchen storage to minimise excess travel
A good teacher is a DJ for learning
It’s not so much the weather itself, it’s the unpredictability
Be fanatical about refuelling after exercise
Cycle with hats not hoods
Don’t let your thinking be limited by your tools
Get satisfaction and a clear record of past to-dos with checkboxes
Building a good framework is like cutting cubes out of fog — Larry Keeley
Better to be interested than try to be interesting
Don’t push your socks on. Pull them on instead
Prefer open-ended questions
Try stair kickturns to preserve momentum
Everyone’s a geek about something
A portfolio can reduce your overall risk
Investments are like building blocks
Don’t hold grudges
Live in the present
Read music
Twist your spaghetti
Compliment and Complement
Use both sides of a towel
Learn the Kano model
Adjust your daily caffeine intake
Control a cue ball
Childhood is not a race
Solve the 9-dot problem
Cut an onion into teeny pieces
Cook delicious, yummy, Thai curry
Post-process a portrait
Enjoy your hotel room more
Your ISA allowance is one-way
Reframe your deposit
ISAs are like wrappers
Pound cost averaging
Make Vietnamese coffee
Do a 2x2
Some sensible interaction design
Use white space with care to make your point
Sonar + Echolocation
Don’t let other people get you down
Remove troublesome lids
Scan your Oyster card while walking to avoid angry Londoners
Run better
Why we sometimes walk in circles
Connect with a colleague through affinities
The best writing is re-writing
Organise veg in the fridge
Affect. Effect
Be stubborn on vision. Be flexible on details
Smaller plates help you eat less
Turn carrots while cutting
Build a play tent
For the amour of it
Babies learn control from the top down
Don’t stack letters vertically. Turn your words instead
On productivity and temperature
Hit the product sweet spot
Play your own Scattergories
Draw a chain
Shut one eye to keep your night vision
Bright light will free your sneeze
Dry your hands with only one towel
Build a mindmap
Twice as much thought and half as much content
Fold t-shirts vertically for visibility and easy access
A spectrum of feedback quality
Make a Wayne’s World pizza
Mix big and little bumps for simple, effective thought bubbles
Close your mouth while brushing to avoid mirror spots
The steeper the slope the greater the lean forward
Pack food shopping effectively
Make a Statue of Liberty sambuca
Resolve a contradiction through separation
The tastes of victory and failure
If you have something nice to say, make sure you say it
Make Terry’s Chocolate Orange drink
The best way to get fit
Pick a present
Get good ideas
Win at Boggle
Steer a parakite
Take a photo with your iPhone
Poach an egg in the microwave
Santa has special wrapping
Draw a unicorn, Ed Emberley style
Decorate a Christmas tree
Make a good HDR photograph
Accept compliments
How to play reverse pool
Either draw stick men or real people. Avoid halfway
Doing an endo
Folding a fitted sheet
Visitors from other climates
Cooking is bucket science
Dry your feet first
Buying a Christmas tree in London
How to get off at Russell Square
Pulling rabbits out of hats