Sentences that have been written in a passive voice are generally less powerful than sentences that have been written in an active voice.

Active writing hits harder than passive writing.

It's easy for passive writing to slip in. Here's a handy technique to help spot passive writing in your sentences. Try adding "...by monkeys" to the end of the sentence. If it still makes sense then there's a good chance it's passive.

In the example in the sketch: "The bug will be fixed" you can tack on "...by monkeys" and all makes sense. It's passive. Passive writing is an easy way to distance ourselves, and our opinions from what we're writing. Active writing takes ownership, responsibility and connects with the reader. "We'll fix the bug. Sorry about that."

I love the "...by monkeys" example for spotting passive writing as it vividly shows how responsibility disappears.

This super example and technique is from Monzo's excellent tone of voice guidelines. Handy for writing copy on the web, for your brand, and for every day life.

You might like the excellent Hemingway app to spot other non-Hemingway slips in your writing. I ran this post through it and cut out a lot of fluff.

I also love the classic The Elements of Style by Strunk and White.

By monkeys

We all know that racing drivers overtake on the inside — it's the shorter, faster route. It was only relatively recently that I found how useful it can be on a long drive, too, not for racing but for using the bend on a multilane road for easier, safer overtaking.

Perhaps this scenario will resonate: after cruising at a steady speed for miles of a long journey you slowly catch up with a car traveling just a few miles an hour slower. You're not driving fast enough to zip by them, but the difference is enough to slow your steady progress on a long journey, and if you're driving near the speed limit anyway you probably don't want to accelerate much to overtake.

On a multi-lane road like a motorway or freeway — not a single lane road where you'd be overtaking with reduced visibility on the corner in the opposing lane — timing your overtaking so you're on the inside of a bend and the slower car is on the outside allows you to get round the slower driver in a shorter time and without needing to travel nearly as fast.

And the converse is also true: if you've timed your overtaking when approaching a bend where you'll be on the outside you'll find that you'll have to go a lot faster to get round or perhaps that your intended overtaking is actually not getting you past at all.

Passing on an inside bend

"Whatever your current T-shirt budget is, double it," said Tom Kelley in his book The Art of Innovation. He was talking about what makes 'hot teams' through his experience leading the global design company IDEO.

I'm still amazed by the power of wearing the same thing to instantly unite a group. From the dressing up of bachelor and bachelorette parties, to putting on a shirt for a sports team, a demonstration, a company event, or just a night out, wearing the same thing feels good and brings people together like little else can.

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T-shirts make a team