T-shirts make a team
"Whatever your current T-shirt budget is, double it," said Tom Kelley in his book The Art of Innovation . He was talking about what makes 'hot teams' through his experience leading the global design company IDEO .
I'm still amazed by the power of wearing the same thing to instantly unite a group. From the dressing up of bachelor and bachelorette parties, to putting on a shirt for a sports team, a demonstration, a company event, or just a night out, wearing the same thing feels good and brings people together like little else can.
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