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60-30-10 colour rule illustration: a man is shown wearing a plain suit, button up shirt and tie. 60% of colour on show is from the suit; 30% is from the shirt; 10% is from the tie.

60-30-10 Colour rule

The 60-30-10 color rule is a handy and memorable technique for a great start in simple branding.

Think of a suit where about 60% of the colour you see is the suit, 30% the shirt and 10% accent or highlight with the tie. Classic.

Also see: The basic colour wheel other drawing sketchplanations

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