Prices written smaller seem more affordable
![Prices written smaller seem more affordable - Sketchplanations](https://images.prismic.io/sketchplanations/393fcece-03e3-4c80-a92f-fdb5b5539903_112130463979.jpg?auto=compress%2Cformat&fit=max&w=3840&q=50)
Unfortunately, there are studies to show that this is generally true. What with decoy prices, anchoring, the age-old susceptibility to 99s and a host of other biases, we’re at the mercy of many factors when it comes to trying to make vaguely rational pricing decisions.
For plenty more see William Poundstone’s, Priceless: The Myth of Fair Value (and how to Take Advantage of It), Scribe, 2010.
Hat tip: Avraham Byers once again.
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