Buyer’s remorse

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That annoying feeling after you’ve bought something where you’re just not sure if you did the right thing. Darn it.

Published 18 Nov 2017

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Plutchik's Wheel of Emotions: a colourful wheel showing how emotions mix

Mapping emotions

This is Robert Plutchik’s wheel of emotions. I like it because it tries to make sense out of the range of emotions we have by relating his 8 primary emotions to related ones where two primary emotions meet. For example, remorse is like feeling both disgust and sadness; awe is surprise and fear. On opposite sides of the wheel are opposite emotions eg, Joy >< Sadness Other versions of his framework go 3D and map the intensity of emotions as well, for example, rage > anger > annoyance, or ecstasy > joy > serenity. Neat.…This is Robert Plutchik’s wheel of emotions. I like it because it tries to make sense out of the range of emotions we have by relating his 8 primary emotions to related ones where two primary emotions meet. For example, remorse is like feeling both disgust and sadness; awe is surprise and fear. On opposite sides of the wheel are opposite emotions eg, Joy >< Sadness Other versions of his framework go 3D and map the intensity of emotions as well, for example, rage > anger > annoyance, or ecstasy > joy > serenity. Neat.

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