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The fresh start effect illustration: a brave person thinks challenge accepted on Monday 1st January thanks to the Fresh start effect from Katy Milkman

The fresh start effect

The simple fact that the start of something, pretty much anything, means we’re more likely to try something new. Be it your birthday, your next house, a new day or a new country, these turn out to be great mental triggers for us to get started.

For more, you could do much worse than listen to Katherine Milkman, an assistant professor at The Wharton School of the University of Pennsylvania, on the Freaknomics podcast: When Willpower Isn’t Enough.

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