The fresh start effect

The Fresh Start Effect explains why we’re more likely to tackle meaningful goals or form new habits at the start of a day, week, month, or year.

These fresh beginnings—like a birthday, moving to a new house, or even a Monday morning—are powerful mental triggers that motivate us to take action and start anew.

It’s fascinating how the simple act of marking a “start” can make us more open to change and new challenges. Whether it’s the first day of the year or the start of a new chapter in life, these moments provide a sense of renewal and opportunity.

We explored this idea on the podcast: Listen to The Fresh Start Effect on the Sketchplanations podcast

You can also hear about it from Katy Milkman herself, Professor at The Wharton School of the University of Pennsylvania, on the Freakonomics podcast: When Willpower Isn’t Enough .

Related Ideas to The Fresh Start Effect

Also see:

• Temptation bundling
• Commitment devices
• Public commitment pledge
• The power of streaks
• Eat the frog