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Marketing sketches

Explore sketches, drawings, and illustrations that simplify ideas related to Marketing.

Business without marketing is like winking at someone in the dark illustration: with three panels including someone winking in the dark, someone leaving, and then concluding that they weren't interested (from the Steuart Henderson Britt quote)Winking in the darkSell painkillers, not vitamins illustration: showing two stores, one for vitamins with just one customer and vague future benefits, next to a busy store selling painkillers with a queue of people seeking "relief now!"Painkillers and vitaminsThe Rule of 7 illustration: two people walk together along the street, bombarded by imagery of apples; on posters, on the front page of newspapers, by a large promotional 3-D apple perched atop a news-stand. By the end of the scene, their conversation about whether they are hungry has turned to one specifically about buying an apple to eat. The rule of 7Sampling bias: a presenter proudly shows the conclusion of a bar chart of responses from people who were asked if they love responding to surveys. A resounding 'yes'.Sampling biasThe Goal-Gradient Effect: the closer we get to a goal the harder we try - coffee stamps exampleThe goal-gradient effectSexy value illustration: the Venn diagram overlap of better and cheaperSexy valueWhat is the Business Flywheel example explained: the model of The Business Funnel, where prospects are filtered to yield end customers is compared with The Business Flywheel, where customers are at the centre, acting as the driving force behind your business momentum. The business flywheelWhat is The Effect Effect explained: two colleagues are left in no doubt as to the veracity of research presented to them because it has been labelled as an "effect". Indeed, one heads straight off to tell their friends about it. The Effect EffectThe Big Ideal ™The decoy priceWhat is the SUCCESS framework for making ideas sticky from the book Made to Stick, highlighting six principles: Simple, Unexpected, Concrete, Credible, Emotional, and StoriesMake your idea sticky
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