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I love it when people use Sketchplanations. Please respect the licence when you share so more people can find sketches they like too.
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      <a rel="license" href="http://creativecommons.org/licenses/by-nc/4.0/">
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  <p class="text-center">The images and associated explanatory text on this website are licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-nc/4.0/">Creative Commons Attribution-NonCommercial 4.0 International License</a></p>
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In short, you're free to share any sketches but not sell them. You must include the source. Adding a link to the site or tagging a relevant social profile is extra helpful.

It's great when people share Sketchplanations, so please use sketches to illustrate your points in:

...as long as you give credit. In fact, I'd love you to use them to make a point, help explain something for others, further your career, or teach something to your students. That's what they're for!

Can I use them in my article, newsletter, presentation, LinkedIn post, Instagram business post, Medium post, or course? (or the like)

Yes. Please include the source. Because content is often reshared, I prefer that you don't remove the Sketchplanations logo from the sketches.

If you can add a link, i.e. it's online, this works well, I think:

...ideally with the word Sketchplanations linking to the sketch page as it appears on the site, e.g. to https://sketchplanations.com/the-overview-effect

If you can't add a link, for example, because it's in a book or flyer, then this works well:

Context matters when adding sources, so please make it work for you.

Can I translate them and share them in my language?

Yes, please! Make sure to include the original source as above.

Probably, yes. But please contact me for this, as some sketches have restrictions for printed collections after Big Ideas Little Pictures was launched with my publisher. I expect your publisher may want an image permission request signed in any case.

To keep records of permissions, please complete and email to me this Image Consent Form

If you're thinking of publishing a collection with many sketchplanations, reselling them, or some giant marketing campaign, billboard, selling prints or the like, please contact me at hello@sketchplanations.com, and we can discuss it.

Do you have high-resolution versions I can use?

Yes. You can use the download link underneath the sketch content on this site to get higher-resolution images if you need them.

Some older sketches may only give slightly higher resolutions when you download them. Feel free to contact me (hello@sketchplanations.com)—I will likely have a higher-res version.

Do you have an Image Consent Form I can complete?

Why, yes! Find it here: Image Consent Form

I'm still not sure whether my use case is OK. What should I do?

Contact me at hello@sketchplanations with what you're planning, and I can let you know.

If the sketches have helped you, great! If you're in a position to support me on Patreon for a time or buy me a coffee, it really helps, but it's not required. You can also contribute when downloading a high-resolution version if you choose. (OK, perhaps this isn't as frequently asked)

Good question. See here: https://sketchplanations.com/advise-vs-advice

Licence

Perhaps, like me, you’re used to thinking about bringing customers onboard as a funnel. It’s a very natural metaphor for thinking about customer acquisition. For example, you market to 10,000 people, 500 people visit your website, 50 of them put something in the basket and 10 of them buy. If you draw it out it looks like a funnel. And the next time you market you start fresh with a new 10,000. But the real world isn’t like that. Delivering a good service to your customers helps the next customers come in. Hence the flywheel model.

A flywheel is typically a big heavy wheel that stores and releases energy from an engine or vehicle. The flywheel metaphor is about happy customers driving your growth. And when you think about your business this way it can cause you to make different decisions. Having more customers is like a bigger, heavier flywheel containing more energy. Happy customers speed you up, unhappy customers slow you down. Making it easier for customers to try your product reduces friction, as does making it easier for for customers to talk about and share your product. Get your flywheel big, heavy and spinning like crazy and your business is doing well.

The flywheel model is from Brian Halligan at Hubspot. I’ve thought about customer funnels for literally years and I wish I’d known about the flywheel long ago. Check out Hubspot’s flywheel intro for more.

The business flywheel

Great to have you onboard! Look out for my emails each week.

Learn something new in a sketch each Sunday