Omit unnecessary words

Two and a half words of wisdom from Steve Krug. Still worth reading Don’t Make Me Think .

Published 29 Aug 2013

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Public commitment pledges are surprisingly effective and free ways to help you reach your goals. A public commitment pledge is simply writing what you will or won't do, perhaps something you know you find hard, signing it, and displaying it publicly. Soft Commitment Devices In her excellent book, How to Change, Katy Milkman describes how the simple intervention of a public commitment pledge in doctors' offices significantly reduced prescriptions of unnecessary antibiotics—just through a poster on the wall. Commitment pledges are a form of what Katy calls a soft commitment device (of Odysseus fame). This strategy helps us stick to our commitments even when tempted to go astray. Why do commitment pledges work? Pledges may work through our desire for consistency and create cognitive dissonance when considering going against the pledge. The benefits of what we desire to do, say "eat cookies," are pitted against the potential guilt or discomfort we'd feel by going against what we said we'd do, not "eat cookies." You don't want to let yourself down. The pledge gives us a greater chance of sticking to our actions and a defence against our present bias. Is there something you wish you'd do more of or less of? A simple public commitment pledge could help you on your way. Other free ways to help you achieve your goals: Temptation bundling The Fresh Start Effect Commitment device Nine-enders Implementation intentions…Public commitment pledges are surprisingly effective and free ways to help you reach your goals. A public commitment pledge is simply writing what you will or won't do, perhaps something you know you find hard, signing it, and displaying it publicly. Soft Commitment Devices In her excellent book, How to Change, Katy Milkman describes how the simple intervention of a public commitment pledge in doctors' offices significantly reduced prescriptions of unnecessary antibiotics—just through a poster on the wall. Commitment pledges are a form of what Katy calls a soft commitment device (of Odysseus fame). This strategy helps us stick to our commitments even when tempted to go astray. Why do commitment pledges work? Pledges may work through our desire for consistency and create cognitive dissonance when considering going against the pledge. The benefits of what we desire to do, say "eat cookies," are pitted against the potential guilt or discomfort we'd feel by going against what we said we'd do, not "eat cookies." You don't want to let yourself down. The pledge gives us a greater chance of sticking to our actions and a defence against our present bias. Is there something you wish you'd do more of or less of? A simple public commitment pledge could help you on your way. Other free ways to help you achieve your goals: Temptation bundling The Fresh Start Effect Commitment device Nine-enders Implementation intentions

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