Next time you see them stacked, it ask yourself if it’s easier to read.

Don’t stack letters vertically. Turn your words instead

Various versions of this basic framework exist. IDEO use the terms desirable, viable and feasible. Jump Associates blend the three together for hybrid thinkers - part humanist, part technologist and part capitalist. Though I think my first knowledge of this framework comes from Liz Sanders at Sonicrim with the terms: useful, usable and desirable.

All this said, I do find people often gloss over the blood, sweat, tears, failure and iteration that doesn’t fit on the diagram.

On productivity and temperature