Cheat sheet for Crossing the Chasm by Geoffrey Moore

Understanding the Chasm

Hindsight bias, Loss aversion and Recency bias. Parents in particular frustratingly seem to suffer from hindsight bias where everything becomes blindingly obvious as soon as a child has dropped the glass/fallen over/bumped into someone. Though ‘careful’ is not so useful after the fact.

Sneaky cognitive biases: hindsight bias, loss aversion, recency bias

And spend more time and attention on ‘the point’. </rant>

Cut out some fluff