Sell painkillers, not vitamins, the classic business advice goes.

The vitamin seller aims to help you stay healthy in the long run— to help you avoid future pain and trial by keeping you clear of sickness.

However, the painkiller seller has some advantages. If you're experiencing pain right now, a painkiller offers immediate relief. The benefit is instant and tangible. Unlike the vague and uncertain nature of future illnesses, pain is immediate and unmistakable.

Knowing if a painkiller worked is easy, as the pain will disappear. It's hard to tell if a vitamin worked. If I don't get sick, was it the vitamins, my sleep, exercise, or, well, anything else that did it?

This dynamic can lead to unfortunate consequences. We may prioritise our current needs over future well-being, such as fixing a broken car when it breaks rather than maintaining it. We need help saving money for the future. We tackle the "urgent" and neglect the "important-not urgent."  We might overestimate the likelihood of making good choices in the future. In essence, it's easy to downplay future challenges compared to our current predicament.

implementing security measures vs. fixing bugs

looking after your car vs. fixing your car when it breaks down

doing daily exercises vs. going to the doctor when you're sick

shopping and preparing food vs. ordering takeaway now

making a product easier to use vs. making the product compliant

preparing fruit to eat later vs. grabbing a cookie now

insulating your house vs. putting the heating on now

Some see business as selling candy, vitamins, and painkillers. Candy is a treat, but it's easy to live without. Vitamins promise to make life better, but you can do without them. Painkillers are must-haves as they solve an immediate, tangible need.

Also see: present bias, tragedy of the commons, the dilution effect, the Shirky principle.

Painkillers and vitamins

The upward spiral is Stephen R. Covey's simple model of personal growth and change, which repeats the three steps: Learn, Commit, and Do.

Of course, we are all doing all of the time. The difference is taking the time and effort to learn from our doing, and deciding to commit to how we want to grow, and deliberately putting it into action. Getting better is in our control.

Though it didn't seem like it would take any effort, I've found the commit step to be surprisingly important. For me, "Commit" means actively deciding to make a change and following through with it. It's the difference between finding something intriguing versus deciding that you're going to do something about it. Coupling the "Commit" with getting specific using, for example, implementation intentions can increase the chance of getting on that upward spiral. "Commit" is the mental shift of telling yourself you're going to make a change.

Repeating each of the three steps again and again is a simple and guaranteed path to improving at anything we try.

Stephen Covey discusses the upward spiral as part of sharpening the saw—renewing, refreshing and recharging ourselves to be the best we can be:

"Renewal is the principle—and the process—that empowers us to move on an upward spiral of growth and change, of continuous improvement."
— Dr Stephen R. Covey

Also see: sharpen the saw, the express-test cycle

The Upward Spiral

It's a phrase I always grew up with: you throw rubbish and trash "away" and take what you don't need to "the dump" or "the tip." However, a comment in a nature documentary made me reevaluate:

"You can't throw anything away. There is no 'away'."

Unless we're throwing a leaf or some grass cuttings back on the lawn, it matters where what we've used ends up. It doesn't go away—it goes somewhere, and eventually, that somewhere will catch up with us.

This is why I think "the garbage dump" is better as "the Recycling centre." And we should try to only buy things that we make good use of. And we should try and repair when we can and, if possible, find another home for what we no longer need rather than "dump" it. And why we try to buy recycled products to give a market for those making them.

It can be hard work. It's easier and more fun to bring new, shiny things into my life than to find homes for older, less shiny things. But there is no "away." The effort will pay us back in the long run.

(I don't mean to get preachy about it, it's just the comment has stuck with me from the moment I heard it)

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There is no "away"