I love this diagram by Henrik Kniberg for determining what to release to your customers and when.

The idea is that a standard approach of having your grand plan of what you think people want at the start and then working on each bit at a time until finally, after months of work, you have something that works is not so smart. Each piece, in the car example, doesn’t help the customer at all until it’s all put together.

Instead, you can focus on providing the next piece of functionality that helps someone get their job done a little better than before. In the beginning, they’ll probably have to put up with a lot if they want to use it, but with each successive release, they find they can get their job done a little better than before and get value out of what you’re building. A side-effect is the feedback you get along the way will likely help you learn and build something that is better than what you had in mind at the beginning, and all along the way, the customer had some value instead of waiting for months.

Providing usable functionality at every step is not always easy, and it requires rework as you move from one step to the other. But it’s generally a price worth paying to give your customers value sooner and start learning as soon as you can.

This diagram is explained in the brilliant product management book User Story Mapping by Jeff Patton.

A release strategy for happier customers, sooner

The sweet spot for flow and mastery where the task is not too easy, not too hard — it’s just right. 

Also, just the right spot for learning similar to Vygotsky’s zone of proximal development. In that model when you’re out of your comfort zone, and not in your anxiety zone you’re in the learning zone.

And yet another way of looking at it, still without as catchy a name as Goldilocks tasks, is getting the right match of challenge to your skills to avoid anxiety and boredom to be in flow.

 I learned the name from Dan Pink’s excellent book Drive.

Goldilocks tasks

The range around a star that’s not too hot and not too cold to support life. If you were looking for planets that may support life as we know it in distant solar systems it seems a good idea to look for planets in the Goldilocks Zone.

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The Goldilocks Zone