Sam Moreau, User Experience Director at Microsoft. Just one small example.
Had a few questions about this so thought I’d add another simple example. Imagine you want to change your phone number on a service. Rather than display the phone number and have an option in a menu to edit and then a separate edit screen, the phone number itself can be the route to editing. You simply display the current number - clean, no junk. Mousing over it or clicking on it allows you to edit it directly. You remove the need for additional menus, text, instructions, and chrome. The content itself becomes the interface.