Sam Moreau, User Experience Director at Microsoft. Just one small example.

Had a few questions about this so thought I’d add another simple example. Imagine you want to change your phone number on a service. Rather than display the phone number and have an option in a menu to edit and then a separate edit screen, the phone number itself can be the route to editing. You simply display the current number - clean, no junk. Mousing over it or clicking on it allows you to edit it directly. You remove the need for additional menus, text, instructions, and chrome. The content itself becomes the interface.

The content is the interface

We’re not very consistent at estimating the future value of something and have a bias, perhaps motivated by survival, towards overvaluing nearer outcomes at the expense of later ones.

Hyperbolic discounting

Of course an animated gif would illustrate this better. I have been told that sheet bends are famous particular for linking two ropes of different sizes together.

Tie a sheet bend