The Village Venus effect describes the experience of someone living in an isolated village and knowing the most beautiful person there. Because the person is the most attractive person they've ever seen, it's easy to think that no one could be more so. Yet, beyond the village is a whole world of people, many of whom could be more beautiful.

The Village Venus effect can remind us that we often think within context and constraints without realising or considering what may be outside them. In that way, it can nudge us to think bigger or look outside our sphere of familiarity.

Travel is always an eye-opener for me. I'm consistently surprised (I should probably get used to it now and stop being surprised) at how ideas or delicious foods from one country or region don't reach others. Sometimes, the simplest way to innovate is to learn what people already do elsewhere.

In design research projects, we deliberately went on inspiration trips to broaden our thinking and escape the Village Venus Effect, often looking at adjacent industries. For example, when working on a premium sports equipment project, you could visit premium food stores to see what makes a food premium. Working in the US, I consistently found Asian stores a great source of inspiration for thinking wider.

I remember each time I went to the next level of my education (primary, secondary, college, Masters, PhD) whether, even though I had achieved well at my current level, I would fit in with the next calibre of students.

The Village Venus effect is related to the challenge of local optimisation—not realising there may be a higher level elsewhere—and the Dunning-Kruger effect, where it's hard to evaluate your level before you know how good "the best" can be. It's also an example of something Daniel Kahneman called What You See Is All There Is—WYSIATI.

If you're hiring and you interview five candidates, should you hire the best of those you've seen, or could there be a set of candidates in a different pool who would all be a better fit than those you've spoken with?

How many builders should you meet with before you're confident you have one who'll do an excellent job for your project?

How often do we unintentionally limit our choices by only looking at the immediate options presented to us?

The Village Venus is a term from lateral thinking originator Edward De Bono.

For a funnier take on the Village Venus watch Flight of the Conchords, The Most Beautiful Girl in the Room.

Things get more complex before they get simple

Lateral thinking: increasing the breadth of options

Lateral thinking: you don't have to be right at every step

The Village Venus Effect

Equality and equity are two important ideas that help us understand how to make things fair for everyone. Here's one way that helps me think about the difference between equity and equality:

Equality is fairness through uniformity, and equity is fairness through a recognition of individual needs.

If everyone gets the same—equality—this is fairer than some people getting something and others nothing. However, if a group were to go bike riding, as in the sketch, if everyone had the same bike, then it might work well for one person but not fit at all for a child or a shorter person. And if you had extra gear, young children to handle, or a disability, getting the same bike might not work at all.

In contrast, equity considers each person's individual needs to give everyone the same opportunity. Since getting the same bike doesn't meet everyone's needs, this might involve getting a bike that is the right height, or has a child seat to allow a parent and child to ride together, or other adaptations to accommodate someone with a disability. This way, everyone can ride comfortably and safely. Equity is about understanding that everyone has different needs and making sure those needs are met so that everyone has a fair chance to succeed.

Thinking about it this way helped me understand the difference between equality and equity, two concepts I had never clearly distinguished.

By focusing on equity, we can ensure that everyone has the support they need to do their best, even if it means giving different kinds of help to different people.

I am self-educated in this and don't consider myself an expert, so I'd be happy to receive guidance or links to articles for further education if you have them.

Also see: the curb-cut effect, one-size-fits-men, how to draw a bike

Equality and equity

Hara Hachi Bu is a saying from Okinawa in Southern Japan that advises people to stop eating when they're 80% full. Okinawa is famous for the longevity of the people who live there.

I learned it from Michael Pollan's excellent book Food Rules many years ago. He shares traditions, including the Ayurvedic in India, the Chinese, and the prophet Muhammad, that all counsel stopping eating earlier than your stomach might be telling you. That, and the German expression, "You need to tie off the sack before it gets completely full."

Hara hachi bu also appears in Dan Buettner's Netflix documentary Live to 100: Secrets of the Blue Zones. Blue Zones are areas in the world with the longest lifespans. Dan Buettner identifies eating to no more than 80% full as one potential factor in Okinawans' long lives.

The more literal translation of hara hachi bu is stomach eight parts (out of ten).

Some other methods to eat less without sacrificing enjoyment include:

Eat slowly so that changes in hunger signals from your stomach have a chance to reach your brain

Avoid distractions such as the TV while eating (when eating dinner, just eat dinner?)

Have a good selection of convenient (stacking) Tupperware for storing leftovers

When drinking tea, just drink tea (I like this sketch—I have it on my wall—so I drew hara hachi bu in the same Ligne Claire style)

Non-stacking Tupperware should be destroyed

It's sometimes misspelled hari hachi bu or said as hara hachi bun me.

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Hara Hachi Bu