Happy talk must die
![Example web page with lots of useless happy talk and a person thinking blah blah as they look for the payments button](https://images.prismic.io/sketchplanations/c81c3a83-8e63-4cd6-8897-5db5cff7b85f_SP+778+-+Happy+talk+must+die.png?auto=compress%2Cformat&fit=max&w=3840&q=50)
Happy talk: fluff and often self-congratulatory promotional talk usually intended to be friendly but generally just getting in the way of people trying to get a job done. On the web, and to be honest most places, happy talk must die.
Happy talk must die is a gem from Steve Krug's legendary book on usability Don't Make me Think. Here's an excerpt on happy talk.
Also in Don't make me think: Omit needless words
Published
You’re welcome to use and share this image and text for non-commercial purposes with attribution. Go wild!
See licence