Explaining one thing a week in a sketch

The number of ideas produced in an ideation session is proportional to the size of the stack of paper in front of you

Definitely think there’s some truth to this. It’s all about expectation and belief. Like how if you simply ask people to be creative, they come up with more creative ideas. Simple. Conrad credits Lucas McCann for the quote (who no doubt said it much more concisely and pithily).

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