Designing for adoption

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This helpful framework is an enhancement of regular adoption theory with the different approaches to design for each stage. Canada, Mortensen, Patnaik, 2007 (pdf ). Some great examples of each stage in the paper.

Published 27 Sep 2013

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The Fun Scale categorizes different types of fun experiences into distinct levels. It consists of three main types of fun: Type 1, Type 2, and Type 3. The concept behind the Fun Scale is that not all fun is created equal, and some types may be more rewarding or memorable than others. My brother, who learned it from a mountain guide, introduced me to the Fun Scale. Before then, I used to think that fun was just fun. But the Fun Scale opened my eyes to the fact that there are levels and types of fun, each with its own characteristics. So, what are the three types of fun in the Fun Scale? The three types of fun on the fun scale Type 1 fun: fun to do, fun to remember Type 1 fun is the most straightforward type of fun. It’s the kind of activity that is fun while you’re doing it, and it stays fun when you think back on it. Picture something like eating ice cream on a hot day, riding a roller coaster, or skiing with lifts to whisk you right back to the top. Type 1 fun is carefree, pleasurable in the moment, and provides uncomplicated enjoyment. Examples of Type 1 Fun: Going to an amusement park Having a beach day with friends Skiing on groomed trails Eating your favourite dessert I'm sure you can think of a million more. Type 2 fun: hurts a bit to do, but fun in retrospect On the other hand, Type 2 fun is a bit trickier. It's the kind of activity where you may not have a blast while you're doing it—it's probably hard work or even painful. However, once it's over, you look back on it with a sense of achievement, and it becomes fun in retrospect. This is the sort of enjoyment you get from something like running a marathon or climbing a mountain. At the time, you might question why you're doing it. Brendan Leonard in Ultra-something relates the joke, "You know what I like most about climbing a mountain? It feels so good when I stop." You'll often think of Type 2 fun as ultimately more fulfilling and often somewhat addictive than Type I fun. Examples of Type 2 Fun: Completing a marathon Hiking up a challenging peak Cycling a mountain stage of the Tour de France Backpacking Cold water swimming (or maybe an ice mile) Swimrun Type 3 fun: not fun to do, not fun in retrospect, but makes a great story Type 3 fun is usually type 1 or 2 fun that went wrong. Though it was supposed to be fun, things actually got a little hairy. Perhaps a trip started out like good Type 2 fun, but then you got lost, or it got dark, and it got cold, or things got much more serious than intended. Maybe you had to be rescued. This kind of fun is not fun while it's happening. It's probably not even fun when thinking back on it. But Type 3 fun sure makes a great story when you make it back, and, well, life is made up of great stories, so perhaps it wasn't so bad after all. Examples of Type 3 Fun: Meeting a bear in the wilderness Capsizing on a rafting trip Getting thoroughly lost Not practicing your kitchen table survival skills Getting rescued There are rumours of Type 4 fun and Type 5 fun, but having heard some good stories of Type 3 fun and created a few myself, I can't say I recommend them =) The Fun Scale, adventure and fulfilment: why we crave Type 2 and Type 3 fun In our podcast discussing the Fun Scale, Tom, identified Rob and I as Type 2 Fun junkies. There's something intriguingly addictive about setting yourself difficult challenges, pushing through hardship, and emerging out the other side. Rob and I have signed up for a challenging endurance event pretty much every year for the last decade or so. Every single time the event on the day is really hard. And yet, once the immediate memories subside we find ourselves signing up for something similar next year. Even if it's not you, I'm sure you probably know someone who seems to keep pushing themselves to do things that they don't seem to enjoy. It reminds me of Calvin imitating his dad in Calvin and Hobbes: "Calvin, go do something you hate! Being miserable builds character!" Type 2 fun and type 3 fun, to some extent, help build character, life experiences and the stories that shape us and are fun to tell others. The sense of accomplishment and unforgettable stories that emerge from these experiences outweigh the discomfort in the long run. Summarising the Fun Scale In summary: Type 1 fun is fun when you do it and fun to remember. Type 2 fun is not so fun when you do it, but it is fun in retrospect and is the most fulfilling. And Type 3 fun is not fun in the moment or when you remember it—but it makes the best stories! I have seen people write about Type A fun, Type B fun and Type C fun, or Type I fun, Type II fun and Type III fun, but I learned it as 1, 2 and 3. The Fun Scale is probably my favourite idea that didn't make it into my new book. If you like this one, you'll love the book Big Ideas Little Pictures. Related Ideas to The Fun Scale Also see: The 10 essentials Kitchen table survival skills Optimism bias Kaffikok - the distance you can go before needing a coffee The role of a finishing line…The Fun Scale categorizes different types of fun experiences into distinct levels. It consists of three main types of fun: Type 1, Type 2, and Type 3. The concept behind the Fun Scale is that not all fun is created equal, and some types may be more rewarding or memorable than others. My brother, who learned it from a mountain guide, introduced me to the Fun Scale. Before then, I used to think that fun was just fun. But the Fun Scale opened my eyes to the fact that there are levels and types of fun, each with its own characteristics. So, what are the three types of fun in the Fun Scale? The three types of fun on the fun scale Type 1 fun: fun to do, fun to remember Type 1 fun is the most straightforward type of fun. It’s the kind of activity that is fun while you’re doing it, and it stays fun when you think back on it. Picture something like eating ice cream on a hot day, riding a roller coaster, or skiing with lifts to whisk you right back to the top. Type 1 fun is carefree, pleasurable in the moment, and provides uncomplicated enjoyment. Examples of Type 1 Fun: Going to an amusement park Having a beach day with friends Skiing on groomed trails Eating your favourite dessert I'm sure you can think of a million more. Type 2 fun: hurts a bit to do, but fun in retrospect On the other hand, Type 2 fun is a bit trickier. It's the kind of activity where you may not have a blast while you're doing it—it's probably hard work or even painful. However, once it's over, you look back on it with a sense of achievement, and it becomes fun in retrospect. This is the sort of enjoyment you get from something like running a marathon or climbing a mountain. At the time, you might question why you're doing it. Brendan Leonard in Ultra-something relates the joke, "You know what I like most about climbing a mountain? It feels so good when I stop." You'll often think of Type 2 fun as ultimately more fulfilling and often somewhat addictive than Type I fun. Examples of Type 2 Fun: Completing a marathon Hiking up a challenging peak Cycling a mountain stage of the Tour de France Backpacking Cold water swimming (or maybe an ice mile) Swimrun Type 3 fun: not fun to do, not fun in retrospect, but makes a great story Type 3 fun is usually type 1 or 2 fun that went wrong. Though it was supposed to be fun, things actually got a little hairy. Perhaps a trip started out like good Type 2 fun, but then you got lost, or it got dark, and it got cold, or things got much more serious than intended. Maybe you had to be rescued. This kind of fun is not fun while it's happening. It's probably not even fun when thinking back on it. But Type 3 fun sure makes a great story when you make it back, and, well, life is made up of great stories, so perhaps it wasn't so bad after all. Examples of Type 3 Fun: Meeting a bear in the wilderness Capsizing on a rafting trip Getting thoroughly lost Not practicing your kitchen table survival skills Getting rescued There are rumours of Type 4 fun and Type 5 fun, but having heard some good stories of Type 3 fun and created a few myself, I can't say I recommend them =) The Fun Scale, adventure and fulfilment: why we crave Type 2 and Type 3 fun In our podcast discussing the Fun Scale, Tom, identified Rob and I as Type 2 Fun junkies. There's something intriguingly addictive about setting yourself difficult challenges, pushing through hardship, and emerging out the other side. Rob and I have signed up for a challenging endurance event pretty much every year for the last decade or so. Every single time the event on the day is really hard. And yet, once the immediate memories subside we find ourselves signing up for something similar next year. Even if it's not you, I'm sure you probably know someone who seems to keep pushing themselves to do things that they don't seem to enjoy. It reminds me of Calvin imitating his dad in Calvin and Hobbes: "Calvin, go do something you hate! Being miserable builds character!" Type 2 fun and type 3 fun, to some extent, help build character, life experiences and the stories that shape us and are fun to tell others. The sense of accomplishment and unforgettable stories that emerge from these experiences outweigh the discomfort in the long run. Summarising the Fun Scale In summary: Type 1 fun is fun when you do it and fun to remember. Type 2 fun is not so fun when you do it, but it is fun in retrospect and is the most fulfilling. And Type 3 fun is not fun in the moment or when you remember it—but it makes the best stories! I have seen people write about Type A fun, Type B fun and Type C fun, or Type I fun, Type II fun and Type III fun, but I learned it as 1, 2 and 3. The Fun Scale is probably my favourite idea that didn't make it into my new book. If you like this one, you'll love the book Big Ideas Little Pictures. Related Ideas to The Fun Scale Also see: The 10 essentials Kitchen table survival skills Optimism bias Kaffikok - the distance you can go before needing a coffee The role of a finishing line

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