The golden circle
![The golden circle: illustrated with the start with why circles, and Martin Luther King and the "I have a dream," not the "I have a plan," speech](https://images.prismic.io/sketchplanations/ad18f372-1917-4f23-af69-9f6c73c0429d_SP+530+-+The+golden+circle.jpg?auto=compress%2Cformat&fit=max&w=3840&q=50)
Simon Sinek’s simple idea to start with why. To get a better feel, watch his 18min TED talk: How great leaders inspire action. I found his concrete example of “It was the ‘I have a dream’ speech, not the ‘I have a plan’ speech,” helps keep in mind the power of starting with why and painting a vision in order to inspire and lead. Now, if you have a vision, a strategy and a plan, well, then you’re in business.
People don’t buy what you do, they buy why you do it.
— Simon Sinek
Simon’s has parallels with another I like:
Products aren’t just things that you buy, they’re things that you buy into.
— Dev Patnaik
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