Get my new weekly sketch in your inbox

Join over 30,000 people learning something new in a moment each Sunday.

The golden circle: illustrated with the start with why circles, and Martin Luther King and the "I have a dream," not the "I have a plan," speech

The golden circle

Simon Sinek’s simple idea to start with why. To get a better feel, watch his 18min TED talk: How great leaders inspire action. I found his concrete example of “It was the ‘I have a dream’ speech, not the ‘I have a plan’ speech,” helps keep in mind the power of starting with why and painting a vision in order to inspire and lead. Now, if you have a vision, a strategy and a plan, well, then you’re in business.

People don’t buy what you do, they buy why you do it.
— Simon Sinek

Simon’s has parallels with another I like:

Products aren’t just things that you buy, they’re things that you buy into.

— Dev Patnaik

You’re welcome to use and share this image and text for non-commercial purposes with attribution. Go wild!
See licence

Buy Me A Coffee