Simon Sinek’s simple idea to start with why. To get a better feel, watch his 18min TED talk: How great leaders inspire action. I found his concrete example of “It was the ‘I have a dream’ speech, not the ‘I have a plan’ speech,” helps keep in mind the power of starting with why and painting a vision in order to inspire and lead. Now, if you have a vision, a strategy and a plan, well, then you’re in business.
People don’t buy what you do, they buy why you do it.
— Simon Sinek
Simon’s has parallels with another I like:
Products aren’t just things that you buy, they’re things that you buy into.
— Dev Patnaik