Sketchplanations

Explaining one thing a week in a sketch

Roger Martin’s knowledge funnel

From The Design of Business. With a little reflection the funnel is pretty trivial. But I do think it’s a useful way to think about things. At what stage is your business? Still tackling a mystery like Xerox Parc, or getting it down to heuristics like Zynga, or refining out an algorithm like McDonalds.

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