Prints and performances
"This negative is the score. The print is the performance."
This memorable analogy is from Ansel Adams , one of the foremost American photographers.
From the negative captured by the camera, Ansel would experiment with cropping, dodging and burning (lightening and darkening) to create the final print.
We have a large print of moon and half dome in our hallway. It reminds me that what the camera captured directly isn't the final piece. You still have the performance to perform.
The analogy works beyond photographs. A recipe, a script, a joke, or a business idea all still need the right performance.
Published