Explaining one thing a week in a sketch

Patnaik’s Hierarchy of Needs - Sketchplanations

Patnaik’s Hierarchy of Needs

Maslow’s is interesting, but not terribly helpful if you want to use it for something. This one however, I still find a very useful framework when designing (read about it in the DMI paper System Logics). Your sweet spots for the exciting innovations are the context and activity level needs. 

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Data Information Knowledge Wisdom - Sketchplanations
The customer value chain - Sketchplanations
Maslow’s Hierarchy of needs - Sketchplanations
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