Sketchplanations
Sketchplanations podcast photo of Rob Bell, Tom Pellereau and Jono Hey

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Patnaik’s Hierarchy of Needs

Patnaik’s Hierarchy of Needs - Sketchplanations

Maslow’s is interesting, but not terribly helpful if you want to use it for something. This one however, I still find a very useful framework when designing (read about it in the DMI paper System Logics ). Your sweet spots for the exciting innovations are the context and activity level needs. 

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