Sketchplanations

Explaining the world one sketch at a time

Previous
Random
Next
The knowledge funnel - Sketchplanations

The knowledge funnel

From Roger Martin's The Design of Business. With a little reflection the funnel is pretty trivial. But I do think it’s a useful way to think about things. At what stage is your business? Still tackling a mystery like Xerox Parc, or getting it down to heuristics like Zynga, or refining out an algorithm like McDonalds.

You're welcome to use and share this image and text for non-commercial purposes with attribution. Go wild!
See licence

Keep exploring

Umbrellas and funnels - Sketchplanations
The business flywheel - Sketchplanations
Buy Me A Coffee