Consider starting at the next letter (when scanning address books)

It still takes me a moment to process, but Ryan, for example, is much closer to S, than it is the beginning of R. Consider starting at the next letter for some searches.

Published 5 Oct 2013

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When writing for the web every word counts. We scan pages, instructions, and emails, sometimes skipping reading completely. So it's key to make sure that every word is doing a job. Over the years I find there are words that I routinely trim from web copy to save space and keep focus while preserving intent. While context always matters and these can't be cut everywhere, here are a handy few that regularly get the cut from web copy: Obviously, clearly, of course and the like — if it's obvious then don't write it, if it's not, then it's not relevant. If it's obvious to you and not to me then no need to make me feel stupid reading it Note, please note, note that, notice — we're noting it by writing it so trim the noise by leaving out reminders for readers to note things. If you really want someone to notice you can use the extra space from removing it by making it bigger or bolder That — can often be trimmed without changing the meaning of a sentence Any — very often superfluous Exact — very often makes no difference to a sentence Famous — if it's famous then maybe I've heard of it. If I haven't, then perhaps it's not so famous Current — if someone asks for my age or job then it's normal to assume they're not asking for what it used to be Successfully — it's always nice to trim a long word that doesn't add a lot Have — like 'that', it can often be removed without changing the meaning of a sentence All, total — when I take these out I often find it's the default assumption anyway Interestingly, surprisingly and the like — it may be interesting or surprising to you, but I think it's polite, and briefer, to let the reader decide if it's interesting or surprising for them If you're writing for the web, try removing some and see if it still works.…When writing for the web every word counts. We scan pages, instructions, and emails, sometimes skipping reading completely. So it's key to make sure that every word is doing a job. Over the years I find there are words that I routinely trim from web copy to save space and keep focus while preserving intent. While context always matters and these can't be cut everywhere, here are a handy few that regularly get the cut from web copy: Obviously, clearly, of course and the like — if it's obvious then don't write it, if it's not, then it's not relevant. If it's obvious to you and not to me then no need to make me feel stupid reading it Note, please note, note that, notice — we're noting it by writing it so trim the noise by leaving out reminders for readers to note things. If you really want someone to notice you can use the extra space from removing it by making it bigger or bolder That — can often be trimmed without changing the meaning of a sentence Any — very often superfluous Exact — very often makes no difference to a sentence Famous — if it's famous then maybe I've heard of it. If I haven't, then perhaps it's not so famous Current — if someone asks for my age or job then it's normal to assume they're not asking for what it used to be Successfully — it's always nice to trim a long word that doesn't add a lot Have — like 'that', it can often be removed without changing the meaning of a sentence All, total — when I take these out I often find it's the default assumption anyway Interestingly, surprisingly and the like — it may be interesting or surprising to you, but I think it's polite, and briefer, to let the reader decide if it's interesting or surprising for them If you're writing for the web, try removing some and see if it still works.

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