When I look back at the Lego of my youth compared to the Lego of today a few things are striking. Today’s is much cooler: the colours are better, the pieces are more interesting, the sets are cleverer (they also have a lot more weapons*). And the sets have their own characters: they’re not just nameless people in characterless towns, every set is full of people with names, expressions, back stories, personality and goals. My observation, ahem, through our children, is that this makes it way more interesting to play with. It’s the characters and the story that make them so good now. A good part of that I think is also the shift in quality of expressions on the faces.

I am kind of in awe of Lego faces. The number and variety and subtlety of expressions it’s possible to make with just a few small changes to a few small lines on a face I find truly astounding. This sketchplanation shows just a tiny bit of the variety from the Lego Movies. Respect to the artists.

*5% of Lego boxes sold in 2001 contained Lego weapons. In 2014 that was 30% according to Bartneck C, Min Ser Q, Moltchanova E, Smithies J, Harrington E (2016) Have LEGO Products Become More Violent? PLoS ONE 11(5): e0155401.

Lego faces

Every time we go I think, if you were to try and design the perfect toy it would have many of the remarkable attributes of a beach - particularly the self-tidying feature. At some point I should stop thinking that and just enjoy the beach.

Sketchplanations tagged with toys