Most of us behave differently in a flashy restaurant than we do in a job interview or at a funeral. We naturally tune our behaviour to our audience and environment. As part of the metaphor of Life As Theatre with Social Life As a Performance, the famous sociologist Erving Goffman called this front stage behaviour — how we behave when people are watching. In contrast, we may only let our guard down and fully relax when we're by ourselves — here we're back stage.

In a flashy restaurant, wait staff will behave differently in their interactions with guests than they will out back in their break time, and you may find yourself saying a wine you've just tasted is lovely even when you don't think it is. Once you start thinking about front stage and back stage behaviour you'll spot the "performance" of social life throughout almost every daily interaction.

Erving Goffman explains front stage, back stage and more in his classic sociology book The Presentation of Self in Everyday Life.

Front stage, back stage

Content drift is how a piece of linked content may change over time such that what was once linked may in fact now be very different.

An article you link to may be corrected, opinions may be changed, content may be expanded or removed, a paywall may be put in the way, and yet the link keeps steadfastly pointing. Content drift, along with link rot — pages being lost — is one of the ways that the information we have come to rely on on the internet can be gradually undermined.

Here's a thread on content drift and link rot from Harvard's Jonathan Zittrain — at least, it was a thread on it when I wrote this. Also see: The Internet is Rotting.

Content drift

Russell's teapot is a memorable example illustrating how, if you are going to make claims that are difficult to verify, the burden of proof lies on the one making a claim — not on any skeptics to disprove it.

The example he gave was claiming there's a china teapot in elliptical orbit somewhere between Earth and Mars that's too small to spot with a telescope. He suggests it would be unreasonable to expect anyone to believe such a patently unfalsifiable claim.

Bertrand Russell original invoked the teapot in the context of religion and the existence of an unverifiable God, in a similar vein to the Flying Spaghetti Monster and Carl Sagan's invisible dragon. It can however be applied much wider than that.

I learned about it from a helpful commenter on the BS Asymmetry Principle, also known as Brandolini's Law.

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Russell's Teapot