Primary metaphor

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One of the few books I've read all in one sitting is Metaphors We Live By , by George Lakoff. It was so fascinating learning how some of the most fundamental concepts we use to govern our lives are understood through metaphor. For example, one understanding of time is through our experience of space, so it seems natural to say, the hard times are behind us, or, I'm looking forward to the future. Or that Ideas Are Objects so you can give someone an idea, or toss a few ideas around. Or that Understanding Is Grasping, so you can get the idea, or get to grips with a concept.

Primary metaphor is a theory of how these metaphorical understandings may form when we're young as we associate abstract ideas with direct experience.

So it's natural that, when we're young, important things are often big and can exert control over us, leading to Important Is Big — Tomorrow's a big day, it's just a little thing, It was a huge deal.

Or experiencing warmth when we feel affection leading to Affection Is Warmth — he greeted me warmly, she gave me the cold shoulder.

Or how sometimes to know something is to see something, such as when we find out what's in a box by seeing what's in a box, leading to Knowing Is Seeing — I see what you mean, that's clear to me know, I'm feeling in the dark on that, let's shed some light on the matter.

Other examples of primary metaphor from Philosophy in the Flesh by Lakoff and Johnson include:

More Is Up — from seeing things increase in height when there is more of them eg the prices are rising
Difficulties Are Burdens — from difficult things literally being harder to deal with eg I'm feeling a bit weighed down at the moment
States Are Locations — from associating experiences with actual places eg I'm in a rut right now, but I'll get out of it.
Bad Is Stinky — from bad things actually smelling bad eg that movie stinks
Purposes Are Destinations — from achieving goals when we get somewhere such as having a drink eg I'm going to be a star but I'm not there yet

There are many more, plus the whole world of metaphor guiding how we construct our place in the world is fascinating.

The theory of primary metaphor is from Joseph Grady.

If the gif is annoying here are individual static images (and prints) for: Primary metaphor (print ), Knowing Is Seeing (print ), Affection Is Warmth (print )

Published 24 Oct 2021

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Hanlon's Razor

How to speak plainly illustrated by Owl-speak and Pooh-speak from Winnie-the-Pooh

How to speak plainly, by Pooh Bear

Johari window illustration: a 2 x 2 matrix of what's known to others plotted again what's known to oneself yields four possible scenarios.

Johari window — a window of feedback and sharing

Braille

A set of young trees growing in a straight line along the trunk of a large fallen tree now in the clearing of a forest

Nurse log

The basic colour wheel

Hanlon's Razor is the adage: "Never attribute to malice that which is adequately explained by stupidity." Or sometimes, "Never attribute to malice what can be attributed to incompetence." It appears in a similar form by the inimitable Johann Wolfgang von Goethe as, "And I have again observed, my dear friend, in this trifling affair, that misunderstandings and neglect occasion more mischief in the world than even malice and wickedness. At all events, the two latter are of less frequent occurrence," in The Sorrows of Young Werther. The same sentiments are also shared by William James, Churchill, and H.G. Wells. More recently, Douglas Hubbard gave a more modern version in his book The Failure of Risk Management: Why It's Broken and How to Fix It: "Never attribute to malice or stupidity that which can be explained by moderately rational individuals following incentives in a complex system." The mistake of assuming bad intentions was brought home to me when puzzling why people kept leaving paper towels in the sinks of the bathrooms at university. How hard is it to put them in the bin?? A year after assuming my fellow students were either lazy or inconsiderate or both, I was washing my hands when another student dried his hands on the towel, walked to the door, opened it by covering the handle with the paper towel — presumably to avoid the germs — and then aimed his paper towel at the bin which was between the sinks. He missed, and it landed in the sink as he walked off down the corridor. Suddenly, it was clear to me that the hygiene of the door handle was higher in consideration of towel-in-the-sink people than whether or not their towel hit their target (and whether it was worth checking if their towel had hit the bin). It made sense. Someone later moved the bin next to the door, and it didn't happen again. Besides towels in sinks, I've seen people get mad at others pushing in line when the pushers-in didn't realise other people were queuing. I've seen drivers shouting at another driver who's in blissful ignorance of the trouble they've caused. I've seen agents blamed for terrible customer service when the system is at fault, and customer service blame users when the product is at fault. I've seen people despairing at others leaving litter in the park or on the street when animals had dragged out the mess overnight. I've seen people vilified for not moving down on a train when they weren't aware of the squeeze at the other end. And, usually, I think people aren't smart or capable enough, or in fact wicked enough, to carry out the conspiracies that people credit them for. Very often it's the person assuming bad intentions and getting mad who suffers the most. To be sure, there are different degrees of negligence. We can all make mistakes, but if you're doing your taxes, it's not okay to make a mistake because you didn't read the instructions. If you're standing on a busy train, you owe it to others to be aware that you may be blocking an aisle, and we should do our best to make sure our rubbish stays where we put it. But none of us are perfect and so often I think Hanlon's Razor has some truth to it. Perhaps a better formulation of Hanlon's Razor would be, "Before attributing to malice, try attributing to incompetence." But I'm not a fan of the wording with 'stupidity' or 'incompetence'. Awareness is so often the necessary start and what's missing. Since posting this a few people also shared with me, Clarke's Corollary: "Any sufficiently advanced incompetence is indistinguishable from malice." And another relevant name for a similar situation is Cock-up Over Conspiracy. Hanlon's Razor, which encourages us first to consider innocent mistakes rather than assuming ill will, was a submission to Murphy's Law, book two: more reasons why things go wrong, by Arthur Bloch (p52). Murphy's Law is "If anything can go wrong, it will." I've also previously covered Muphry's Law, where, when criticising spelling or grammar, you will make a spelling or grammar mistake yourself. Also see: Fundamental Attribution Error (someone shared Hanlon's Razor with me on posting this) Attribution bias Self-serving bias More conjectures and thinking named after people: Chesterton's fence Russell's teapot Bloom's taxonomy Maslow's hierarchy Muphry's Law The Peter Principle The Generalised Peter Principle Hofstadter's Law…Hanlon's Razor is the adage: "Never attribute to malice that which is adequately explained by stupidity." Or sometimes, "Never attribute to malice what can be attributed to incompetence." It appears in a similar form by the inimitable Johann Wolfgang von Goethe as, "And I have again observed, my dear friend, in this trifling affair, that misunderstandings and neglect occasion more mischief in the world than even malice and wickedness. At all events, the two latter are of less frequent occurrence," in The Sorrows of Young Werther. The same sentiments are also shared by William James, Churchill, and H.G. Wells. More recently, Douglas Hubbard gave a more modern version in his book The Failure of Risk Management: Why It's Broken and How to Fix It: "Never attribute to malice or stupidity that which can be explained by moderately rational individuals following incentives in a complex system." The mistake of assuming bad intentions was brought home to me when puzzling why people kept leaving paper towels in the sinks of the bathrooms at university. How hard is it to put them in the bin?? A year after assuming my fellow students were either lazy or inconsiderate or both, I was washing my hands when another student dried his hands on the towel, walked to the door, opened it by covering the handle with the paper towel — presumably to avoid the germs — and then aimed his paper towel at the bin which was between the sinks. He missed, and it landed in the sink as he walked off down the corridor. Suddenly, it was clear to me that the hygiene of the door handle was higher in consideration of towel-in-the-sink people than whether or not their towel hit their target (and whether it was worth checking if their towel had hit the bin). It made sense. Someone later moved the bin next to the door, and it didn't happen again. Besides towels in sinks, I've seen people get mad at others pushing in line when the pushers-in didn't realise other people were queuing. I've seen drivers shouting at another driver who's in blissful ignorance of the trouble they've caused. I've seen agents blamed for terrible customer service when the system is at fault, and customer service blame users when the product is at fault. I've seen people despairing at others leaving litter in the park or on the street when animals had dragged out the mess overnight. I've seen people vilified for not moving down on a train when they weren't aware of the squeeze at the other end. And, usually, I think people aren't smart or capable enough, or in fact wicked enough, to carry out the conspiracies that people credit them for. Very often it's the person assuming bad intentions and getting mad who suffers the most. To be sure, there are different degrees of negligence. We can all make mistakes, but if you're doing your taxes, it's not okay to make a mistake because you didn't read the instructions. If you're standing on a busy train, you owe it to others to be aware that you may be blocking an aisle, and we should do our best to make sure our rubbish stays where we put it. But none of us are perfect and so often I think Hanlon's Razor has some truth to it. Perhaps a better formulation of Hanlon's Razor would be, "Before attributing to malice, try attributing to incompetence." But I'm not a fan of the wording with 'stupidity' or 'incompetence'. Awareness is so often the necessary start and what's missing. Since posting this a few people also shared with me, Clarke's Corollary: "Any sufficiently advanced incompetence is indistinguishable from malice." And another relevant name for a similar situation is Cock-up Over Conspiracy. Hanlon's Razor, which encourages us first to consider innocent mistakes rather than assuming ill will, was a submission to Murphy's Law, book two: more reasons why things go wrong, by Arthur Bloch (p52). Murphy's Law is "If anything can go wrong, it will." I've also previously covered Muphry's Law, where, when criticising spelling or grammar, you will make a spelling or grammar mistake yourself. Also see: Fundamental Attribution Error (someone shared Hanlon's Razor with me on posting this) Attribution bias Self-serving bias More conjectures and thinking named after people: Chesterton's fence Russell's teapot Bloom's taxonomy Maslow's hierarchy Muphry's Law The Peter Principle The Generalised Peter Principle Hofstadter's Law

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