The isolation effect is our tendency to remember an item that stands out in some way from a set of otherwise similar items—you might easily guess, for example, which name we are more likely to remember from a list of Tom, Terry, Angelica, Theo and Tyler.

When presenting information, the isolation effect is practical if you wish to draw attention to specific items. By standardising the presentation of other items in a list, maybe by muting the colours, making them the same size, or removing features that stand out, you can draw people's attention and improve people's memory of your chosen items.

The isolation effect is standard in web design by using distinctiveness: red notification bubbles on a set of otherwise homogenous apps, a "most popular" plan more prominent than the other options, or a Call-To-Action (CTA) button in a contrasting colour.

The isolation effect is also known as the Von Restorff effect after the German psychiatrist Hedwig von Restorff. See, for example, Hunt, R.R. The subtlety of distinctiveness: What von Restorff really did. Psychonomic Bulletin & Review 2, 105–112 (1995) for a summary of Von Restorff's most cited paper on the effect.

The isolation effect

It's mindblowing to me to think at any moment, over 6,000 satellites are whipping around the Earth at terrific speeds and somehow not drifting off into space or crashing into Earth. How does this work?

An orbit around Earth is a delicate balance between the momentum of a satellite traveling at speed parallel to the Earth's surface and the constant tug of gravity towards the Earth.

If the satellite travels too slowly, gravity wins, eventually pulling the satellite back to Earth. If it travels too fast, gravity isn't strong enough to hold it, and the satellite will shoot off into space. But at just the right speed—which depends on its distance from Earth—gravity will pull the satellite towards Earth, but the satellite's speed ensures it will keep missing and instead continue its journey orbiting around Earth. In this case, gravity acts as a centripetal force, a force acting towards the centre, enabling satellites to stay in orbit.

Newton had a thought experiment known as Newton's Cannon where he imagined firing a cannonball off a high mountain at different velocities and what the resultant trajectories would be.

Most orbits are slightly elliptical or oval-shaped. For example, the elliptical nature of the Moon's orbit gives us the joys of things like supermoons.

Orbit

Point positive is a rafting term for agreeing in advance to point towards the safe way out of danger rather than towards the dangers themselves.

So, should a raft get stuck on a rock in a rapid, pointing positive would be pointing away from the obstacles to help a raft behind navigate through safely. Or should there be an unintentional swimmer, pointing positive is pointing towards the safest channel to steer towards.

Like "Don't fix the blame, fix the problem," point positive is a valuable metaphor and reminder that it's often less helpful to dwell on difficulties and problems than to direct others and our energies toward positive ways forward and solutions.

Also see: It's easier to give privacy than to find it

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Point positive