Explainer Kit licence

1. About this licence

This licence is between Jonathan Hey, creator of Sketchplanations (“we”, “us”), and the person who holds an Explainer Kit licence (“you”). “Assets” means the illustrations, icons and other visuals in the Sketchplanations Explainer Kit, in any format, including any copies or edited versions of them. A “Work” is something you create that includes Assets alongside your own content, such as a presentation, document, course, video, book or web page.

This licence covers only Assets you get from the Explainer Kit at sketchplanations.com/kit. It doesn’t apply to the sketches, text or other content on sketchplanations.com, which remain under the Sketchplanations licence, and buying the kit doesn’t change how you can use them. Where an Asset also appears in a published sketch, this licence applies to the kit version only.

2. Who it covers

• Each licence is for one named person. If your employer bought it for you, you are the licence holder and may use the Assets in your work for them.
• Your kit login is personal. Colleagues who want to use the Assets directly need their own licence — or get in touch about a team licence.
• Colleagues, clients and audiences can view, edit and present Works you’ve made. They just can’t take the Assets out to use on their own.

3. What we grant you

We grant you a worldwide, non-exclusive, non-transferable licence to use the Assets in Works, for personal or commercial purposes, under these terms. This includes:

• presentations, documents, reports, internal communications and emails;
• teaching and training materials, including paid courses and workshops;
• websites, blogs, newsletters, social media, videos and podcast artwork;
• books, ebooks, workbooks and printed handouts;
• marketing and advertising;
• work you create for clients — your client can use the finished Work, but doesn’t get a licence to the Assets themselves.

You may modify the Assets — for example recolouring, cropping, resizing, annotating or combining them — and those edited versions are covered by the same terms.

4. What you can't do

You must not:

1. share, sell, sublicense, give away or otherwise distribute the Assets on their own or in a way that lets others extract and reuse them, including by sharing your kit login;
2. include the Assets in templates, themes, icon or illustration packs, stock libraries, design tools or similar products made for others to reuse (a finished deck you share is fine; selling it as a reusable template is not);
3. use the Assets as the main value of a product for sale, such as posters, prints, clothing, mugs, stickers, cards or digital collectibles;
4. use the Assets in a logo, trademark, service mark or brand identity;
5. use the Assets, or Works containing them, to train, fine-tune or evaluate machine-learning or AI models, or to create visuals that imitate the Sketchplanations style;
6. claim you created the Assets, or suggest Sketchplanations endorses you, your organisation or your Work without our permission;
7. use the Assets in anything unlawful, defamatory, hateful or misleading.

5. Credit

You don’t need to credit us. If you’d like to, we suggest: “Illustrations: Jono Hey, Sketchplanations”.

6. Ownership

The Assets are licensed, not sold. Jonathan Hey keeps all copyright and other rights in them. Anything not expressly granted here is reserved.

7. How long it lasts

Your right to use Assets you’ve copied or downloaded continues for as long as you follow these terms, even if your access to the online kit ends. If you break these terms, your licence ends automatically: you must stop using the Assets in new Works and delete any copies you hold. We may also suspend access to the kit.

8. Warranty and liability

The Assets are provided “as is”. To the extent the law allows, we make no warranties about them, and our total liability to you is limited to the amount you paid for your licence. Nothing in this licence limits any rights you have that can’t be limited by law, including your statutory rights as a consumer.

9. Changes

We may update this licence from time to time — for example, to correct mistakes or make terms clearer. The current version is always on this page, with the date it was last updated, and it applies from that date to everyone, including existing licence holders. If a change significantly reduces what you can do, we’ll give reasonable notice, for example by email or on this page. Works you’ve already created or published under an earlier version can stay as they are.

10. Governing law

This licence is governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction over any dispute.

11. Questions and permissions

Want to do something not covered here, or need a team licence? Email jono.hey@gmail.com.