The fresh start effect
The simple fact that the start of something, pretty much anything, means we’re more likely to try something new. Be it your birthday, your next house, a new day or a new country, these turn out to be great mental triggers for us to get started.
For more, you could do much worse than listen to Katherine Milkman , an assistant professor at The Wharton School of the University of Pennsylvania, on the Freaknomics podcast: When Willpower Isn’t Enough .
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